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First and Simply FAQs

On Nov. 13, SimplyBank and First Financial Corporation jointly announced a merger agreement. The announcement ushered in the next exciting chapter for SimplyBank as it becomes part of one of the oldest community banks in America. Below, our team has put together responses to commonly-asked questions. 
Have a question not listed here? Feel free to ask us by emailing
SimplyBank ownership has decided that it’s time to retire and wanted to make sure the bank, our team, and our customers are in a position to continue our legacy as a bank that’s deeply rooted in local communities.
Like SimplyBank, First Financial is a strong, community-focused bank with a 190-year history of supporting communities and helping people with their financial needs. First is committed to community banking and quality customer service.
Our branch network and the locations in our footprint are important pieces of our growth plan with First; there are no plans to close any locations currently. They do not have any other locations in our area, so they are excited to expand their customer base in southeast Tennessee and northwest Georgia.

No! First Financial has locations in Indiana, Illinois, Kentucky, and Tennessee; our SimplyBank locations will be the first locations in the metro-Chattanooga and metro-Knoxville areas.

In most cases, yes. As we work together in the coming months to merge our teams, we will determine how we will move forward and make decisions together. As a customer, you should see no changes in how decisions are made.
When we merge, we will take great care to match your current accounts to First Financial accounts with similar benefits and features. To give you time to familiarize yourself with your new accounts once we merge, we’ll waive the monthly service charge for your first two monthly statement cycles after the transition date. If you feel a different account may better suit your needs, simply let us know.
Yes. Your money will still be insured up to the $250,000 insurance limit under the FDIC. Your accounts and your money will still be as safe. Check out the FDIC EDIE tool or call your local branch and banker to find out more.
Your checking, savings, CD and IRA account numbers will remain the same, unless you’re notified otherwise.
We are diligently working together with the team at First to navigate the process of carefully merging our businesses. We anticipate this process will be completed and effective on April 1, 2024.
Our merger is set to be effective on April 1, 2024. Your account will be converted to a First Financial account near that time. There’s no need for you to do anything. We’ll make sure everything is done for you.